Here’s How To Use Humour to Improve Marketing Like You're A Wizard.

Most marketing around us is boring. We all know this.

You know this too, and you may be tempted to do something different, like being funny with your marketing to stand out.

Maybe you saw an ad that was funny, maybe a company using a meme to market their product.

So you think, “why can’t I do it? Why can’t I run funny ads, post some memes?”

In the next 5 minutes, I’ll tell you how to be funny and also SELL by using 3 rules.

Funny = Attention

For sure, being funny is an EASY way to get attention.

Everyone scrolls social media when they’re bored, and if you manage to entertain them… BOOM.. You attract more readers and you get more sales. Right?

Yes, but there’s a catch - you need to GET IT RIGHT. Keep reading to see how.

Humour’s one of the EASIEST hooks you can use to stand out from all the boring ads around the internet.

Before you start spamming memes on your business page, you must understand the point of running your ad. .

If you’re funny, you get tons of attention, engagement, likes and even followers.

If that’s what you’re trying to achieve, it’s all good.

But if you wanted “leads” and “sales”, and the funny ad you ran doesn’t get you those, you’ve now wasted time and money.

See why humour in marketing fails most of the time below.

People Remember The “Funny Ad”,

But Not The Product!

One of the biggest problems with funny ads is that people remember the jokes you say and the memes you make…

And worse, if the jokes are forced, people remember the page for being unfunny, which is worse.

Most of the time, what you’re trying to sell is forgotten.

The reason behind this is simple.

Humour helps you get more attention than “plain" ads.

But, the “hook” that grabs the attention of your audience is not your product, or service.

It’s your joke that stays on their mind.

We don’t want them to remember only the joke right? We want them to buy our product too.

Even with an incredibly funny ad, you must have a call to action in the end. We do not let our viewers scroll through.

We must also give them an irresistible offer and a strong call to action.

That’s a whole another department, and we have a separate article for that (Link’s in the end)

Still, with all these problems, there are thousands of companies using humour RIGHT NOW, and are successfully getting leads with it..

How are they doing it? Keep reading.

The Three Rules of Humour to Improve Marketing

Whenever we run ads that are interesting and contain jokes or memes, here’s 3 rules we must ALWAYS follow.

You Must OWN The Joke

This rule’s simple. The joke must be original, and must come from YOU.

You need effort and confidence to pull something off like this.

Sense of humour is a skill that’s built. It’s not created from thin air. You must put in the work to learn what makes people laugh and what annoys them.

Do Not Force Humour

This is the BIGGEST mistake a lot of business pages make.

This is what makes people cringe.

This is what makes people throw their phones away when they see an ad.

“Forcing” humour is equal to shooting yourself in the foot.

Make sure the joke you say has relevance to what you’re trying to sell, and what the audience wants.

Make sure you SELL.

What’s important is that you must sell.

So keep it funny, but don’t forget the point of your ad.

Unless we’re a comedy-house, our goal in marketing isn’t to be funny, it is to get leads and sales

Whilst you’re amusing and entertaining, make sure you also sell.

It’s Complicated, But Works if Done Right.

Keep in mind that by adding humour, you’re still complicating things. Since you have to do two things.

First, be funny, and second, make an offer they can’t refuse.

Remember, your humour is ONLY the HOOK.

It's one of the easiest ways to stand out and improve marketing performance.

You must still give them an offer, and a call-to-action, so that you can “keep” their attention, and make them remember your product, and not your sense of humour.

For the first part, you’re own your own. Humour must show itself naturally.

To learn how to make an IRRESISTIBLE OFFER and make sure your marketing actually gets you leads, check this article out. Link

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