K.I.S.S In Marketing (How To Easily Increase Sales)

So, I came across this van whilst walking to my car after playing pickleball. Saw this and I was quite impressed.

So, I HAD to write a marketing example from this, since it's one of the best ways to see how you could EASILY increase sales.

Image’s attached below.

If you can’t see it, it’s in the back of a van and there’s “SKIP THE QUEUE AT CAR WASH CALL US NOW” with 2 phone numbers written on it. 

Now, it may sound like something a caveman would say. There’s no “creative out of the box copywriting” involved, just “avoid problem get good thing call now” 

Literally - Problem -> Solution -> CTA in less than a second. 

Now, the first thing I want you to pay attention to is. 

The WHOLE THING could be read in 1 second…

AND 

There’s a CLEAR problem here which is car owners struggling to get their car washed, and I’ve faced this issue too. 

Every time I want to get my car detailed, all the garages around me are ALWAYS full. Like there's never been a situation where I call a place and they have a spot ready the same day. It's always "We're fully booked, only free after 2 or 3 days" 

So, there have been a bunch of times when I had to put myself in embarrassing situations because my car wasn’t in the best looking condition. Clear pain point.

So, it clearly gives people a reason to care, and I’m sure they’re quietly printing money. 

This just goes to show that how keeping simple and stupid brings you SO MUCH ROI without you even stressing.

And if they had did some “elevate your car’s looks” or some boring waffle that a lot of other businesses do, I’m sure most people wouldn’t call. 

Anyway, I do have something they can use to get TONS OF MORE ROI from this.

What they could do is also have a QR code at the back of this van, 

so people can be directed to a landing page, which can collect cookies + user data using Meta Pixel. 

and then work out a retargeting campaign and push more people to buy.

Damn, SO MUCH POTENTIAL.

Anyway, I was a bit happy looking at this as a marketing guy myself, and yeah, 

EVERYTHING IS AWESOME.

M

P.S. - If you liked this post, and you're running an business, and want to find easy ways like this to get more leads and sales, feel free to contact me here and we'll see how we could work together.