How We Get EXTREMELY HIGH Open Rates In Email Campaigns...
- Mahesh VR
- 11 minutes ago
- 1 min read
So, we sent an email to our newsletter list recently.
Subject line said :
“easiest way to get more outbound leads”
That’s it.
And guess what?
51.61% of people opened it.
Now let me tell you why this worked.
“easiest way” → Shortcut brain. Everyone wants it fast. Low effort, big gain.
“more outbound leads” → Everyone doing outbound is struggling for one thing: volume. The line speaks DIRECTLY to their desire.
No brand voice. No fluff. Just blunt, caveman-simple clarity.
And yes, everytime I write a subject line, I write it using my "grug" caveman voice.
Compare this to what most people do:
“We’ve been thinking about outbound marketing lately…”
“Lead gen strategies for B2B success…”
“Here’s our latest newsletter!”
YUCK. Trash. No one’s clicking that unless their mouse slips.
The lesson?
You don’t need some clever copy tricks. You don’t need to be seen as some middle manager writing a boring email . You don’t need “insightful copy.”
You need ONE line that makes them stop, click, and keep reading.
EVERYTHING IS AWESOME.
Talk soon,
Mahesh V R
Founder and Marketing Consultant
Revenueholic
P.S - If you’re running a service business, agency, or SaaS…
And you want your emails to convert like sales reps on steroids, contact me here
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