How To Force Your Perfect Client To Read Your Ad

The worst sin in marketing is…

…being BORING.

Meta is a social media platform. People are scrolling. You can’t expect people to see your ad, go sit by the fire, put their feet up and read your stuff with rapt attention. That’s not how it works.

They say that we get 5,000 ads and/or branded messages per day. I have no idea who came up with that number. It sounds random and made up. 

But we both know there is a LOT of marketing competing for your audience out there. 

You’ll have to grab their attention RIGHT NOW. using these top meta Ads tips

And this article will tell you how to get started with that.

The Image Has To Hit Right

We’re visual creatures so make sure that your image is disruptive. Not in a weird way. More like a ‘huh, that’s interesting’ way.

Show movement. Or use bright colours. Or show something they really really want. Or combine all of those. 

That’s why we’re always testing when working with clients. There’s always a better picture. 

The Headline

There’s a ton of power in your headline.

Your headline is the ad for the ad. 

If you don’t grab their attention right away they’re sweeping and swiping fast. (Check this article out on how to write great headlines)

Don’t Overload On The Text

Lots of people cram the image and the ad full of text. That’s usually not the best idea.

Again, they’re scrolling. Not reading The Lord Of The Rings.

Short summary: make sure you grab their attention right away. Don’t be boring. It’s the kiss of death for meta ad results. 

Guide Your Readers

You now have the attention of your viewers. What can you do now to make money out of it? 

One of the best ways to do that is by using a call to action in Every. Single. Ad. Everything we do must have a CTA because it makes everything measurable.

You’re trying to reach customers in every stage of their journey, from just starting to look for info to being purchase ready now. 

And the earlier you can get on their radar, the easier it will be to convert them from prospects to clients.

Meta even gives you the option to run lead generation ads that specifically target people most likely to become a lead for your service.

In a traditional lead generation conversion path, users are driven to a landing page where they fill out a form. 

For example, you might use a Facebook offer claim ad to drive users to your website and have them fill out a form there.

Offer Something They Can’t Refuse

We generate leads by giving your audience something that they might like. 

For example, saying you have the greatest sandwiches in the world will not make people come to your business's page, 

Offering 20% off will. Or, perhaps adding social proof will help

Something like, 

“Sandwiches loved by over a million people every year! 

Come try yours today and get 20% off your order with this coupon.”

What To Do Now?

Meta ads are an incredibly versatile tool. Billions of dollars are spent on it by companies across the world. 

Using the advice in this blog will allow you to start generating leads for your business as well.

If you want me to take a look at what I could do for your business, get in touch with me here: Link

We beat your current ad performance OR… you don’t pay us anything further

Easy. Simple. Clear.

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