How to Find Out EXACTLY Where Your Best Buyers are on social media (so you can stop burning money and find clients online)

Quick question.

If I asked you to put your entire marketing budget on just ONE social media platform where your buyers are “actually” active 

Would you know where to put it?

If the answer is NO, there’s a good chance your marketing isn’t working as it

should. 

A lot of businesses have no idea where their best buyers hang out on social media…

Like they do not know “what platform they actually use” 

And because of that, they’re shouting EVERYWHERE and into empty rooms, wasting over hundreds of thousands of dollars a year...

But it’s time to fix it and see how to find clients online.

and make sure you’re getting the most results out of your social media posts and ads.  

Let’s go.

What Happens When You Answer NO To That Question? 

The biggest problem we see here is this. 

Most people think showing up everywhere means they’re doing it right.

LinkedIn on Monday. Instagram on Tuesday. A tweet on Wednesday.

Maybe a Threads post just for fun.

They’re spraying content everywhere, hoping something lands.

No plan. No targeting. Just doing things for the sake of it.

But here’s what they’re not doing: Tracking what’s actually working, and

making sure they’re posting in the RIGHT place..

And because of that, here’s what starts to happen:

• You post daily, but nobody replies, comments, or shares.

• You run ads, but clicks come from people outside your target geography or industry.

• You get DMs, but they’re from people who can’t afford your offer or just want free advice.

• You get profile views, but they don’t turn into messages, calls, emails, or anything useful.

That’s when the doubt creeps in. You start blaming yourself like 

“Maybe my content’s not good enough, I need to post more often. Maybe I need to be on more platforms.”

But that’s not the real issue. It’s actually - You don’t know where your buyers are.

You’re just guessing. You’re posting where YOU hang out, not where THEY do.

You’re letting algorithms decide where your business shows up.

And the worst part?

Your best buyers are ALWAYS looking for help, but you’re too busy shouting into the wrong room to ever get seen.

That’s the real problem. And the longer you avoid fixing it, the more money, time, and energy you burn for zero return.

What’s the actual cost of posting in the wrong place?

(Not in theory).

In reality - You could be writing amazing content, but if the right people never see it,

it doesn’t matter. You’re just adding to the noise.

You could have the BEST offer, but if it’s posted on a platform where your buyer doesn’t spend time, they’ll NEVER find it.

You’ll keep posting again and again, wondering why nobody’s buying.

You could even be paying for ads, but if the platform isn’t where decision-makers live, you’ll burn cash on cold, wasted traffic that never converts.

The wrong audience will click, scroll, maybe even like, 

BUT THEY WILL NEVER BUY.

This is why marketing feels like it’s “not working.” This is why you and your

team keeps “posting more” hoping something changes.

And the problem isn’t your effort. It’s your aim.

You’re not targeted. You’re not intentional. You’re just… present.

And in 2025, 

presence and brand awareness alone don’t mean anything. (You can see why here)

(unless you’re some Fortune 500 company or some guy with a budget of $600,000 a year, if that’s you, it’s all good) 

Relevance AND getting people to SAY YES does.

Because while you’re grinding out content on the wrong platforms, someone else is already in their feed, in their DMs, maybe even taking them out to dinner. 

Talking directly to their pain, and quietly taking the clients you should’ve had.

This is what happens when you don’t know where your audience lives:

You lose. By default.

So, how to actually find ALL your clients online?

You stop assuming that just because you like being on LinkedIn or Instagram, your buyers do too.

You stop trusting gurus who haven’t sold anything in five years except online courses to other broke marketers.

And you do the one thing your competitors are too lazy or too scared to do:

• You find out exactly where your real customers hang out.

• You find out exactly where your customers spend their time.

Not based on “vibe”. Not based on marketing trends. Not where you “think”

they are. Not where your team likes posting.

Where your buyers actually live, scroll, engage, and make decisions.

Let’s break it down:

STEP 1: Talk to Real Customers (Not Just Survey Them. Actually Talk)

Yes, I mean get on a call…Or even meet them in person if you have to.

This isn’t about mass surveys or forms with 10 buttons every question.

This is about real conversations that reveal how they behave when they’re not

being “marketed to.”

Here are somethings you ask them:

• Where do you usually spend your time online? (Not just “for fun” - ask where they research, where they follow businesses, where they’ve bought things from.)

• Who do you follow that influences your buying decisions? (This shows what kind of content and platform they’re receptive to.)

• Have you ever seen a competitor [Name your competitors] of ours before? Where? What made you click or ignore them?

• When you’re trying to solve a problem, where do you go first - ChatGPT, Google, YouTube, IG, Reddit, LinkedIn?

You’ll notice something crazy:

They’ll tell you exactly what you should be doing.

This one step alone has saved people months of wasted posting.

And nobody does it - because everyone wants “scalable automation” instead of RAW WORK.

STEP 2: Track the Sources of Real Buying Intent

Let’s be clear: vanity metrics likes and comments alone don’t work here (unless you’re a meme page or some “fitness influencer”)

What you should do is, 

Look at your last 10–20 best clients or customers.

Ask:

• Where did they first come from? (Referral? IG DM? LinkedIn inbox? Ad click?)

• What platform did they message you on first?

• What piece of content did they engage with that made them book a call or pull the trigger?

These are the signals you follow. You follow the money trail.

STEP 3: Drop What’s Not Working - Ruthlessly

I don’t care how many posts you have scheduled across all platforms. .

If you realize your buyers aren’t there, put it under a guillotine, like a French aristocrat during 1789 (iykyk).

Most brands think stopping a platform means “losing visibility.”

No. You’re cutting dead weight. Reclaim that energy. Reallocate the time.

And no - just because “a few people are liking your stuff there” doesn’t mean they’re the right people.

If they’re not buying, they’re just noise.

STEP 4: Double Down on 1–2 Platforms and DOMINATE Them. You can then go to the other ones. 

You need to be where it counts, and this is where most small businesses blow their budget. 

Start working on 1–2 channels with sniper-level clarity.

You show up consistently, but not with content made to “educate” or “build authority.”

You post to get leads first, without worrying about awareness or reach or visibility or top of the mind marketing or whatever.  

You start focusing on “getting seen” by the right 500, not the wrong 50,000.

Reaching to a small audience who actually want to buy, is ALWAYS better than just blasting everything to everyone. NEVER WORKS.  

And instead of just posting and hoping it works

you build a system (with both paid ads, and organic posts) 

where people see your message, feel called out, and reach out to you.

You’ve got the tools now. No more guessing. No more “posting and praying.”

No more wasting hours talking to people who were never going to buy in the first place.

You’re running a business.

And that means every post, ad, DM, and touchpoint should be moving one thing forward:

Revenue.

If you’ve been yelling in empty rooms, hoping the right person hears you, it stops today.

You fix the targeting. You fix the message.

You start showing up in the exact place your buyers are already looking.

And that’s how you start marketing that actually sells.

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