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Why Your Ads Fail (& How To Easily Boost Ad Performance)


boost your ad performance

Half your ad budget is probably wasted and you don’t know which half.


That’s the brutal truth no one tells you when you start running ads. 


You set them up, slap a budget behind them, and wait. 


You stare at the numbers, hoping to see clicks, visitors,sales….SOMETHING! 


But instead, you get “silence”, or worse, vanity metrics that look good on a PowerPoint slide but don’t put a single rupee in the bank.


You’re not alone here. Ad performance sucks for most businesses because they’re playing a guessing game, and guessing is expensive. 


Let’s talk about why most ads flop worse than a “certain movie” where an old guy comes back to India to save the nation or something….


and how to boost ad performance the right way.


The Biggest Problem => You’re Tracking the Wrong Metrics


Here’s a secret - impressions mean jacksh*t. (Just like AI copy)


You (or your agency) might be celebrating like they won the WC 2023 Final because your ad got 50,000 views, 


but what does that mean? 


It means your ad showed up on 50,000 screens. 


THAT’S IT. 


It doesn’t mean anyone clicked, cared, or bought what you’re selling.


High impressions + zero results = a garbage ad.


Here’s an “exhaustive list” of metrics for you to START CARING ABOUT


  1. Click-Through Rate (CTR): Are people clicking on your ad? A low CTR (below 1%) means your creative, copy, or audience targeting is broken.

  2. Conversion Rate: Are clicks turning into actions? A good conversion rate sits at 2-5%. Anything lower, and your landing page or offer might be the culprit.

  3. Cost Per Conversion: Are you paying too much to get one result? $50 for a $20 sale doesn’t make sense.

  4. Return on Ad Spend (ROAS): Every $1 you spend should bring back $3-$5. Are you at least breaking even?

  5. Bounce Rate: Are people clicking and leaving instantly? Your landing page likely doesn’t match the ad’s promise.

  6. Engagement Rate: Are people liking, sharing, commenting? If not, your ad is boring or irrelevant.

  7. Frequency: Are people seeing your ad too many times? Over 6 views and you’re annoying them and leading to lower engagement. (Called ad fatigue) 


If you’re measuring the wrong metrics, you’re making blind decisions. 


Stop guessing, we’re not gambling, or buying some memecoin here. Start analyzing what really matters,


and DO NOT skip out on the next 3 points.


What’s Worse - Ads That “Look Great” But Don’t Sell


You probably spent hours (and maybe too much money) on a “killer” ad. 


The creative is slickkkkk, the copy feels PURRRFECT, and you said “Looks amazing!” to the guy who made it..


Now, you launch it.


A week later? Silence.


You check the dashboard. Impressions are sky-high. 


But clicks = laughably low. 

And conversions = Nonexistent.


The problem isn’t just one thing, nor some “hidden secret” that you have to beg a LinkedIn “guru” for. 


it’s simply everything about your ad.


Let’s see what they are.


Like I said, DO NOT SKIP or I’ll hire some UFO drones like they had in NJ a few days ago. 


Is Your Targeting Broken?


You think you’re targeting “your audience,” but have you ever asked 


“who are they really?” 


You can't sell baby clothes to college students, right? 


Still, targeting mistakes happen all the time. 


I remember getting 50,000 ads for some C# workshop on Instagram, when all I’m interested in is brainrot reels.


Showing them to people like me wastes a lot of time and budget. 


See how you could fix targeting. 


Checklist to Fix Your Targeting:


  1. Are you targeting specific behaviors (like buyers where the money is, and not browsers)

  2. Does your audience include lookalike groups based on past customers?

  3. Have you excluded irrelevant groups? Example: Don’t show lawn care ads to apartment dwellers.

  4. Are you relying on first-party data, like emails, purchase history or still clinging to third-party cookies and Pixel data?

  5. Are your geo-targeting settings relevant to your campaign? Eg-  Don’t advertise 3 layer sweaters to people living in Chennai, India. (I get them and I’m always P1SSED when it happens)


When targeting is broken, your ad might be seen by millions of people… but not a single one of them cares.


Is Your Creative Forgettable?


People decide in 3 seconds whether to stop scrolling or ignore your ad. 


If your ad blends in like wallpaper,


or looks like the 1654461th boring castrated impotent corporate ad, 


it’s INVISIBLE, like that man from that H.G.Wells’ novel (You should read it btw. Good one).


See how you can actually make people stop and take a look at your ad.

 

Checklist to Fix Your Ad Creative:


  1. PLEASE run video ads (on Meta)

    • Ads with video get 83% more traffic. Photos are irrelevant. The second we see photo ads, our fight-flight response kicks in because we KNOW it’s an “ad”. 

  2. Does It Demand Attention?

    • Use bold visuals, vibrant colors and well edited motion (again. VIDEO please)

  3. Is Your Imagery Relevant?

    • Avoid lazy boring stock photos. Show REAL people, REAL use cases, or tangible benefits of your product. Match visuals to your audience’s pain points.

  4. Is the Text Minimal and Clear?

    • Use fewer than 20% words on images. Save the details for the copy. Ads with less clutter outperform bloated creatives.

  5. Does It Highlight Pain and Solution?

    • Show the before and after: “Here’s your chaos. Here’s how we fix it.” Use clean comparisons or split visuals to tell the story quickly.

  6. Is the Headline Specific and Punchy?

    • Avoid vague lines like “Boost Productivity.” Get laser-focused: “Cut Your Workday in Half with X Tool.”


If your creatives don’t make someone stop scrolling, it doesn’t matter how good your offer is. 


They’ll NEVER EVER see it.


Does Your Call-to-Action Actually Call for Action?


Your CTA is where good ads become great ads. Screw this up, and you’re leaving money on the table.


Checklist to Fix Your CTA:


  1. Is It Specific?

    • Use direct, action-driven language like “Start Free Trial,” “Get My 20% Discount,” or “Schedule My Demo.”

  2. Does It Create Urgency?

    • Add FOMO: “Limited Seats. Reserve Now” or “Offer Ends at Midnight.” Make them act NOW.

  3. Is It Positioned Correctly?

    • Place your CTA above the fold—front and center. Users shouldn’t have to scroll to find it.

  4. Does It Align with the Ad Promise?

    • If your ad says “Free Shipping,” the CTA better lead to free shipping—not unexpected costs.

  5. Is It Visually Unmissable?

    • Use bold, contrasting button colors and clean, readable text. Your CTA should stand out like a neon sign in a dark alley.


A clear CTA gives people permission to take the next step. Weak CTAs nuke conversions.


Finally - Don’t Gamble. Boost Your Ad Performance The Right Way.


We have a place for gambling (I don’t recommend it either). It’s called memecoins (and expiry day option selling)


But….throwing money at ads and hoping for the best “ISN’T EVEN” a strategy. 


It’s a slow, painful death for your budget, business and your mental health.


Broken targeting, forgettable creative, weak CTAs. They’re the love triangle of underperforming ads.

 

If you don’t fix them, your competitors will and will steal your prospects.

Your budget deserves better.


Now go fix your ads.


If you want me to see how we could fix your ads, and get you double or even triple the number of leads you currently get,



Remember - When we start working together, getting more leads & clients is GUARANTEED. 


—


P.S - If you’ve scrolled this far, I’m sure you’ll like more of my content.


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