Three Things That Are Vital For Any Business.

When I started with my own marketing gig, I was confused.

Kept asking myself  "So, I've got an idea.....I wanna help people get more clients and sell better....But will it work?". 

Though I didn't know the answer to this question, I kept going, and wasted quite a few months. 

I then found three important points that would help any business with a solid base to grow, without wasting time, money and effort. 

In this article, I’ll let you in exactly on that.  

1. Is there a problem you’re trying to solve?

The first thing you’d want to ask yourself is, 

Is there an actual problem people are trying to solve right now? 

Do you have a "fix" for the problem, or do you have a "preventive measure"?

Point is, when there's a big problem, it is way easier to sell solutions that first cure the problem, than selling prevention.

Let’s say you want to help people with migraines. If you write a course, maybe an e-book on “How to prevent migraines”, chances are, it hardly gets any easy attention.

But, if you sell a pill that fixes migraines in 24 hours, it’ll go out of stock as fast as a rocket.

Point is, nobody likes migraines. Nobody wants to do 101 things to "prevent" migraines when swallowing a pill is always an option.

The next part is where we have the highest chance of going wrong

If you go build everything first, then say “Hey I do this, I do that”, you won’t be heard, and even if the idea is great, people only pay attention when the pain is terrible.

We rarely take action on every “good idea”. For example, going to the gym is a good idea, but most people only do it when they see the scale going up, or when they can’t pick up things like they used to. Right? 

And this is why it's important to understand the problems you’re working with, and then build your business and marketing around it. 

When you know the problem you’re trying to solve and “then” build your business around it, it is easier to market and sell your idea.

1. Do you have a compelling offer & message?

Now let’s say you have found a problem, and also a group of people who would love your solution. 

You now need a strong message, something that will grab their attention by the neck. (Check this article on how to do that) 

In any market, you are NEVER the first person to have an idea. Someone, somewhere already did, and there are hundreds of “someones” 

So, you need to stand out. You need something unique. 

And no, you don’t have to climb a skyscraper and hoist a flag there with CALL ME 555-55555 written on it.

It’s also NOT  “doing it cheap” . Because if you compete on price, there’s always someone from some random country who’d do it for cheaper. 

And, the clients you get from this method almost always tend to breathe down your neck asking “everything” for “nothing” 

You need something that’ll give you a “little” edge over competition. 

See what others are doing. Find something you can improve on AND talk about it to your prospects.

Which means, it’s not something like “we use better tech” , or “we are more efficient”. 

Here’s a rule that applies to any business - “No one cares about whatever you do unless it helps them directly” 

What you talk about here, must help clients out and must get them hooked on.  

A quick example I can give you is my own marketing business, Revenueholic. 

What I found was that most of my competition do not mention any guarantees.

So, giving a guarantee is easy to stand out now, and it is helpful for my audience.

If my clients do not get results, well, they do not continue paying until we get them results. This helps me on sales calls too. Makes the whole process easier, and sets a frame to build trust. 

So, start by offering something that makes you stand out, a bit unique, and something you can talk to prospects and clients about. 

1. Can you reach people with your message? 

Now, you have a solid problem, a customer base for it, and you have a good offer. It’s time to reach your prospects.

It’s hard to “reach” clients, but once you do it, it’s extremely easy to sell to them if you know your marketing. 

Find out where you’re most likely to find your audience. Is it Facebook? Is it Linkedin? Is it Instagram? Twitter? Maybe send them an e-mail? Grab a loudspeaker and yell at a major intersection? 

My recommendation would be to select a bunch of these (except the one where you yell at people, that’s a joke), and test small before you dump all your life savings on one ad. 

If your idea ticks these boxes, GO FOR IT! 

Your next step would be to perform marketing for your business, get prospects and convert them into customers. 

It is important and there are a lot of options to choose and test depending upon what your business is. 

Want to see how we could help you with this? Contact us here.